Build Your Business
for Change Coaches
Are you a Change Coach who’s looking for next steps in getting your coaching business off the ground or to the next level?
Build Your Business
is a 4-week program that will
give you everything you need
to hit the ground running in
your coaching business.
Is Build Your Business for You?
You’ll benefit from BYB if you can answer yes to any of these statements:
You don’t know the first place to begin when it comes to setting up a coaching business (that’s totally okay and this course will change that!)
You have a website and/or coaching business but you feel stuck, have no momentum and don’t have enough clients.
You could use tactical support and feedback on things related to pricing, finding/talking with prospective clients, knowing how to create a simple website, or building a mailing list.
You’re ready to hit the ground running and have real progress to show at the end of a month.
You want to get out in the world in a bigger way through speaking, referrals, or talking with more potential clients each week.
What’s Included
An initial assessment to see where you are in the business building process, what you want, what you already have in place, and what you need. We’ll personally assess what sort of business you want to create so that you’re investing your time in what’s ideal for you.
Four interactive, 2-hour “work” sessions where you’ll see demos on how to attract clients and have client enrollment conversations. We’ll also cover how to create an effective website, take payments and discuss Social Media practices. You’ll be able to ask questions and get personal feedback on everything you do throughout the month.
The Engaged Space with Barb Patterson and Rohini Ross, a 30 day self-guided program designed to help you engage from a curious, “dumb” place as you take consistent action and gain momentum in your business.
A Quick Start Resource Guide with information on everything you need to start your business, including website and social media tools, and information about podcasting, course platforms, bookkeeping, scheduling, and payment systems.
Recordings of calls with Steve Chandler (the “godfather of coaching”) on selling and client attraction and Michelle Barry Franco on messaging and speaking.
Forum support throughout the month as you take action on the ideas and lessons shared in the program.
Testimonials
Build Your Business was much more than i expected. I had a number of new insights about where I want to go with the business that quite surprised me and I’m loving following the “nudges” as they grow and evolve into real offerings in our business.
-Bill DeKramer
I loved the Build Your Business course. It felt like a kind hand leading me through all the bits of starting my business I’d been intimidated by for so long. The BYB team are wonderful, all of them have their own expertise and collectively they’ve helped me feel I can have a successful coaching business.
-Verity Smith
Such a great team of experts leading this programme. Nothing is too much, no question is unanswered, great content and support. Also loved the Engaged Space as a resource I know I will use again and again. Thank you!
-Lindsey Elliot
Schedule
WEEK 1
What you really need to get started in business: technical and client enrollment basics with Dr. Amy Johnson, Dror Amir, Nipper Sorensen, and Julie Chazotte
We will walk you through everything you need to create your first website or improve your current one, and receive payments from clients. We will begin to talk about having enrollment conversations with potential clients. We’ll introduce The Engaged Space and also begin an ongoing discussion about ideas on how to invite people to have a coaching session.
You’ll leave Session #1 with homework related to creating your website template and content, which you’ll bring to the next session.
This is a 2 hour call
Thursday, May 25th at 3pm ET (12pm PT, 8pm UK)
WEEK 2
Website Q & A and client enrollment demo with Julie Chazotte, Dror Amir, and Nipper Sorensen
Dror and Nipper will take questions about your websites. You’ll also watch a client enrollment demo with Julie and discuss this with the group. We’ll discuss pricing and coaching packages.
Your Session #2 homework will be related to practicing the enrollment part of a coaching session and sharing your experience with the group on the forum and on our next call.
This is a 2 hour call
Thursday, June 1st at 3pm ET (12pm PT, 8pm UK)
WEEK 3
More on enrollment conversations and client creation with Julie Chazotte, Dror Amir, and Nipper Sorensen
In Week #3, we’ll continue a deep dive into enrollment conversations. Participants will get feedback on their enrollment conversations. There will be another enrollment conversation demo.
This is a 2 hour call
Thursday, June 8th at 3pm ET (12pm PT, 8pm UK)
WEEK 4
We will continue to workshop enrollment conversations and client creation with Julie Chazotte, Dror Amir, and Nipper Sorensen
We will continue our discussion around enrollment conversation practice sessions and troubleshoot any issues that may be arising. We’ll also cover enrolling for group coaching. Dror and Nipper will guide you in creating a simple social media strategy for your business and we will workshop some participant websites.
This is a 2 hour call
Thursday, June 15th at 3pm ET (12pm PT, 8pm UK)
Investment
This course is only open to Change Coaches who have been through the live training course.
Not a Change Coach? Learn more here.
FAQ
Will the sessions be recorded in case I can’t attend them all live?
Yes, you will receive recordings of all 4 live sessions. You’re encouraged to attend live if possible as these sessions will be interactive, but you will receive recordings of everything.
Will I have the opportunity to get personal feedback on some of my business ideas?
Yes! All of the calls will include time for personal questions and feedback. You’ll also have access to a private forum for Build Your Business coaches throughout the 4 weeks for support and feedback anytime.
What if I am a coach, but not a Change Coach? If I did the Change Coach Home Study Course, can I still join this course?
Unfortunately, no. The Build Your Business live course is only open to Change Coaches who have completed the live 5-month training. We are working on a course the those who have completed the Change Coach Home Study course. Contact support@dramyjohnson.com if you’d like to be notified when this course is ready.
How is the 2023 BYB Program different from the previous BYB Programs?
The 2023 program will focus mostly on client enrollment, including 1-on-1 coaching clients, workshop enrollment, etc. We will cover Websites and Social Media, but on a much smaller scale.
Bios:
Julie Chazotte
Julie is a Certified Change Coach who guides and supports individuals and businesses in navigating life with greater ease. With masters degrees in education and in spiritual psychology, Julie has over 18 years of experience in the field of education and coaching. She is a leader in the Change Coach Community for Certified Change Coaches.
Dror Amir
Dror has been working with businesses and entrepreneurs, including coaches, for over 25 years. He is currently the Business Development Manager for DrAmyJohnson.com.
Nipper Sorensen
Nipper has been in administration and project management for 25 years in industries such as automotive, healthcare, live entertainment and wellness. She is currently the Operations Manager for DrAmyJohnson.com.
